Murda Beatz Named FEIA Basketball Ambassador & Adidas Partnership Announced

Fort Erie International Academy is thrilled to announce that Grammy-nominated producer and hometown hero Murda Beatz has joined FEIA as the Official Ambassador of our Basketball Program, alongside a groundbreaking new partnership with Adidas.

This collaboration brings global culture home — connecting Murda Beatz’s roots in Fort Erie with FEIA’s commitment to empowering youth through sport, education, and creativity.

“This partnership is about more than basketball — it’s about inspiring the next generation of creators and leaders,” said Will Cockburn, Principal. “Murda’s vision and Adidas’ support elevate FEIA’s mission to new heights.”

As part of the initiative, FEIA’s student-athletes will wear Adidas performance gear as official team uniforms, reflecting the professional standards and culture of excellence at FEIA. Murda Beatz will also provide mentorship opportunities and contribute to community engagement initiatives throughout the year.

📸 Photo Credit: Toronto Star / Murda Beatz Press Release🔗 Read the full Toronto Star article here: Murda Beatz Partners with Adidas to Give Back to Hometown Fort Erie